YOUR LUNCH WAS A CLIMATE SOLUTION.

And your shows can be, too.

The Greener Reality Pledge has three pillars.

Companies that sign commit to increasing sustainability On Set, On Screen, and Together with their peers in the industry.

Who’s Already Joined:

44 Blue Productions

Alfred Street Industries

APG Pictures

Back Roads Entertainment

Blind Nil

Boardwalk Pictures

Common Ground Studios

Critical Content

DAT's Entertainment

44 Blue Productions Alfred Street Industries APG Pictures Back Roads Entertainment Blind Nil Boardwalk Pictures Common Ground Studios Critical Content DAT's Entertainment

Fremantle North America

Fulwell Entertainment

Intuitive Content

ITV America

Jolly Octopus Entertainment

Lighthearted Entertainment

Magic Lemonade

Margot Station

MFP Inc

Fremantle North America Fulwell Entertainment Intuitive Content ITV America Jolly Octopus Entertainment Lighthearted Entertainment Magic Lemonade Margot Station MFP Inc

MGM Alternative

Mission Control Media

MorningStar Entertainment

Range Studios

Scout Productions, Inc.

Sony Pictures Television’s The Intellectual Property Corporation

Unger Media

Velvet Hammer Media (VHM)

Warner Bros. Unscripted Television

Wrigley Media Group

MGM Alternative Mission Control Media MorningStar Entertainment Range Studios Scout Productions, Inc. Sony Pictures Television’s The Intellectual Property Corporation Unger Media Velvet Hammer Media (VHM) Warner Bros. Unscripted Television Wrigley Media Group


audiences WANT SOLUTIONS:

70 %

Americans who want to see climate friendly actions on screen.

72 %

Americans who accept the reality of global warming.

Ways sustainable solutions and climate stories can show up naturally and entertainingly in the unscripted series people already love to watch.

Why climate solutions love reality

Natural intersections

From home renovation to cooking and fashion, high impact solution areas often overlap with reality subgenres.

Germane Takeaway

Viewers actually want takeaway in the form of tips and tricks from reality tv shows, and to hear about the lived experiences of the people on screen.

Real People, Real World

Most people care about sustainability, and many people are engaged in sustainable behaviors or have been impacted by climate change.

These people are already appearing in our shows, and hearing from real people in the real world is highly relatable and authentic.

This is the power of unscripted television.

Reality of Change can provide your team with additional resources for surfacing sustainability in ways that prioritize entertainment and engagement.

We believe that every type of show, from cooking to dating and competition can feature organic and compelling sustainability stories.

About the greener reality pledge

The Greener Reality Pledge was the outcome of an advisory committee of your peers in unscripted television, including executives from major studios and production companies, which was organized by Reality of Change and the global environmental non-profit, Rare.

The Pillars of the Pledge

PRODUCTION : We pledge to evaluate and evolve pre-production and production practices to avoid waste, reduce emissions, and incorporate production efficiencies.

AUDIENCE : We pledge to look for diverse and entertaining opportunities to include themes and solutions around climate and sustainability on-screen in the content we produce.

INDUSTRY : We pledge to endorse these efforts within our industry, to welcome and consider ideas from our crews and employees, and to encourage our peers to join in this collective effort.

These are the three simple pillars of the GREENER REALITY PLEDGE.





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